"Three Million Roses in Bloom"... Everland to Host Rose Festival Starting on the 22nd

A Month-Long Festival Until June 21
Classic European Hotel Garden Experience
Immersive Content for All Five Senses

Everland, operated by the Resort Division of Samsung C&T Corporation, announced on May 18 that it will host the "Rose Festival," a month-long event blending roses and cultural content, from the 22nd of this month to the 21st of next month.

Everland will hold the "Rose Festival" from the 22nd of this month until the 21st of next month. The photo shows the Rose Garden where the Rose Festival takes place. Samsung C&T Corporation

This year's Rose Festival will further upgrade the "Rose Garden Royal High Tea" theme, which was introduced for the first time last year, and welcome visitors with the "Hotel Lorotea" concept, designed to evoke the feeling of a leisurely holiday at a classic European hotel garden.

During the festival, Everland's Rose Garden will be in full bloom with 3 million roses from 720 varieties sourced from around the world, including the park's proprietary "Everoze" variety. The space is also designed as a journey, resembling the experience of checking into a hotel. At the entrance to the Rose Garden, guests are greeted by an elegant hotel gate adorned with a luxurious signboard and climbing roses. In the center, a newly created photo zone with a "Purple Rose Zone" full of violet roses and a romantic garden party atmosphere awaits. In particular, a large chandelier approximately 3 meters in size has been installed to create a glamorous and elegant ambiance reminiscent of a European hotel banquet hall. At night, the chandelier lighting and gentle garden lights bathe the rose garden in a warm glow, heightening the romantic mood even further.

At the far end of the Rose Garden, the "Rose Castle" is completed with artist Daria Song's emotive drawing facade, classic hotel-style luggage carts, and vintage suitcase objects, creating the atmosphere of a European boutique hotel.

The festival will also significantly expand content where visitors can experience the scents of roses, including Everoze. At the "Rose Lab" experience zone, themed as a rose research lab in a garden, the fragrances of four Everoze types—Tete de Belle, Lemon Bubble, and others—can be sampled on scent cards featuring Daria Song's artwork. The delivery robot "Rosie," acting as a fragrance butler, will circulate around the Rose Garden, delivering the Everoze scent to visitors in a unique fashion. In the rose tunnel and maze, both filled with climbing roses, the fragrances of Everoze varieties such as Sweet Dress and Bouquet de Perfume are diffused to stimulate all five senses of guests.

Everland will hold the 'Rose Festival' from the 22nd of this month until the 21st of next month. The photo shows the Rose Garden where the Rose Festival takes place. Samsung C&T Corporation

A variety of food, merchandise, and performances will also be offered. The Italian restaurant Cucina Mario, located near the Rose Garden, will be transformed into a hotel restaurant concept with fairy tale-like illustrations by Daria Song. Unique menu items include pizza decorated with beef in the shape of a rose, a rose blossom ade with apple slices shaped like petals, heart-shaped churros, and roseberry ice cream.

In addition, Everland has launched more than 20 new merchandise items for the festival, including desert fox pajama dolls, Louie-Hui cushions, Lorotea parasols, homewear, and emotional goods featuring Daria Song’s artwork—all under the concept of rest and healing.

During the festival, a four-member jazz band will perform romantic outdoor concerts in the garden in front of the Rose Castle every day. On the 3rd of next month, the Ministry of Culture, Sports and Tourism will host the "Youth Mic" performance by young artists in the Rose Garden.

Furthermore, Everland will run a comment event on its official Instagram until the 26th, with prizes such as Everland admission tickets, meal vouchers, and Cabin Hostel accommodation vouchers to be given away by lottery.

An Everland representative stated, "This year's Rose Festival offers not only glamorous roses and fragrances but also a strengthened program that lets guests experience the sentiment of enjoying a festival at a hotel. We hope visitors create many romantic memories in the beautiful Rose Garden, both day and night."

This content was produced with the assistance of AI translation services.