From Today, the Largest First-Half 'Musinsa Fashion Festa' Begins: "Up to 80% Off"

From 11:00 a.m. on May 18 to 11:00 a.m. on May 28

A Complete Showcase of Summer Trends

Musinsa announced on the 18th that it will be holding the “Musinsa Fashion Festa,” the largest festival in the fashion category for the first half of the year. The event will run for ten days, from 11:00 a.m. on May 18, 2026, until 11:00 a.m. on May 28, 2026.

During the festival, Musinsa is offering customers discounts of up to 80%, as well as Fashion Festa coupons of up to 30% and shopping cart coupons of up to 15% to widen the range of savings. Additionally, customers who pay with the Musinsa Samsung Card will receive an instant discount of 12,000 won.

Musinsa Fashion Festa Held. Musinsa

The “Daily Brand Special Price” section, updated every day at 11:00 a.m., offers flagship products from popular Musinsa brands such as Soiree, Akam, and Dainit at special prices for 24 hours. For those who miss the event, there will also be two encore brand special price events during the festival. In the “Signature Special Price” section, which features Musinsa’s leading fashion products, customers can purchase bestsellers with free shipping and same-day dispatch.

During Brand Week, popular brand products will be presented with “style” and “aspirational value” as keywords. There are a total of nine themed recommendations, ranging from mainstream styles like casual, street, workwear, gorpcore, and preppy, to trending categories such as girlcore, utility, officewear, and modern style.

The detailed keyword curation has also been enhanced. The categories have been subdivided to include not only basics like short-sleeved shirts, shirts, and bottoms, but also sportswear, accessories, kids, boutique, and outlet items. In particular, a dedicated space introduces newly launched brands, helping customers discover the latest fashion trends.

Every day at 8:00 p.m. during the event period, popular brands such as Andersson Bell, Misekiseoul, Badblood, Somewhere Butter, and Musinsa Standard will host live broadcasts, offering the greatest benefits to viewers during these times.

A raffle event of unprecedented scale will also be held to add excitement to the shopping experience. Prizes include an exclusive Apple three-product set, as well as limited-edition collaboration sunglasses from Gentle Monster and Maison Margiela, all available only at the Musinsa Fashion Festa.

A Musinsa representative stated, “This Musinsa Fashion Festa was designed to help customers find brands that match their personal tastes and aspirational values, and to complete their summer fashion at the most reasonable prices. We hope shoppers enjoy a delightful experience through the largest discounts of the first half of the year and curation that covers all aspects of lifestyle.”

This content was produced with the assistance of AI translation services.