[This Week's IPO] Book-Building and Subscription Schedule for the Third Week of May
![[This Week's IPO] Book-Building and Subscription Schedule for the Third Week of May](http://www.asiae.co.kr/news/img_view.htm?img=2026042819562844258_1777373788.jpg)
This month, during the third week of May, Madup will conduct a book-building process for institutional investors.
<Book-Building>
◆Madup = Established in 2015, Madup has provided distinctive AI digital marketing services for ten years by combining over KRW 1 trillion in accumulated advertising execution data with the decision-making logic of top marketers in its AI agent, 'LEVER Xpert.' Madup's main businesses are high-end marketing agency services for large advertisers, called the 'Managed AdOps Service,' and the AI marketing agent, 'LEVER Xpert,' for in-house marketers.
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The company plans to offer a total of 2 million shares to the public, with an expected price range of KRW 7,000 to 8,000 per share. The total offering size is estimated at KRW 14 billion to 16 billion. The book-building process will be conducted from May 20 to May 27, and the public subscription for retail investors is scheduled for June 1 and 2. Mirae Asset Securities will serve as the lead underwriter for the listing.
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