"Atlas and Spot Play Football"... Hyundai Motor Unveils World Cup Display Theme

Expansion to All Models Equipped with 12.3-inch Navigation and ccNC

On May 15, Hyundai Motor Company announced that it has unveiled the 'FIFA World Cup 2026™ Display Theme' for football fans around the world to celebrate the upcoming World Cup.

Hyundai Motor Company introduced the 'FIFA World Cup 2026™ Display Theme' to celebrate the FIFA World Cup 2026™. Hyundai Motor Company

This display theme was developed as part of the World Cup campaign 'The Future Starts Here and Now,' which is based on Hyundai Motor Company's vision of 'Progress for Humanity.'

When the 'FIFA World Cup 2026™ Display Theme' is applied to a vehicle, it brings the unique emotions and atmosphere of the World Cup to the dashboard and the entire infotainment system. Animations that play when the car starts and stops, as well as some navigation screens, allow users to enjoy World Cup moments that feature Boston Dynamics' Atlas and Spot robots.

In particular, Hyundai Motor Company has incorporated a message about a new era driven by mobility and robotics innovation into this theme. By utilizing in-car displays as a new brand touchpoint, the company aims to infuse the World Cup atmosphere into everyday driving experiences and emphasize the value and versatility of the display theme.

This display theme will be available for free download from the 'Bluelink Store' until October 19. Customers who wish to use the theme can register their primary vehicle in the 'MyHyundai' application and download it.

Hyundai Motor Company introduced the 'FIFA World Cup 2026™ Display Theme' to commemorate the FIFA World Cup 2026™. Hyundai Motor Company

Vehicles eligible for the display theme include the Sonata The Edge, The New IONIQ 6, IONIQ 9, The All-New NEXO, and The New Tucson. Hyundai Motor Company plans to expand the availability to all models equipped with the ccNC infotainment system, which includes a 12.3-inch cluster and a 12.3-inch navigation screen.

Jisungwon, Executive Vice President and Head of Brand Marketing at Hyundai Motor Company, stated, "This display theme captures the meaning of the World Cup as an event that shapes the future of football and inspires dreams in the next generation, while also allowing customers to experience Hyundai Motor Company's mobility vision through the 'The Future Starts Here and Now' campaign message." He added, "As a long-term partner of the FIFA World Cup, we will continue to pursue new initiatives that allow customers to feel the excitement of the World Cup through their mobility experiences."

Meanwhile, Hyundai Motor Company has maintained its official partnership with FIFA for 27 years, having first signed an agreement in 1999 and continuously extending it since then. For this World Cup, the company plans to provide a record number of approximately 1,000 passenger vehicles and 500 buses, and to feature Boston Dynamics' Atlas and Spot in a variety of on-site appearances.

This content was produced with the assistance of AI translation services.