"Let's Transform into an AI Bank"... BNK Busan Bank Holds 'AI Leadership Summit' with All Executives Participating

Accelerating AI-driven Financial Innovation,
Sharing Strategy and Leadership

Pursuing Generative AI and Hyper-Personalized Financial Services

As AI emerges as a key competitive edge in the financial sector, BNK Busan Bank is accelerating the transition to AI across its entire organization.

Busan Bank announced on the 11th that it had held the ‘AI Leadership Summit’ seminar on the afternoon of the 8th, attended by all executives and department heads.

This seminar was organized to share the bank's AI transformation (AX) strategy and to strengthen execution capabilities within the organization. Busan Bank explained that the focus was on expanding a field-oriented culture of AI utilization, with executives and department heads taking the lead.

Busan Bank plans to become an ‘AI-native bank’ by driving innovation in work processes using generative AI and AI agents, offering hyper-personalized financial services, and establishing a trust-based AI governance framework.

Sungjoo Kim, President of Busan Bank, stated, “AI is no longer a choice but a new standard in finance. Leaders must go beyond simply understanding technology, actively utilizing it themselves and considering how to apply it to management.”

He added, “In the era of AI, customer trust and the principles of financial consumer protection become even more important. We will continue to strengthen our safe and responsible AI utilization system to deliver financial services that customers can rely on.”

Busan Bank plans to expand customized AI training for executives, department heads, and headquarters staff, as well as AI literacy education for all employees.

This content was produced with the assistance of AI translation services.