Daemyung Sono Changes Name to "SONO TRINITY GROUP"..."Connecting Hotels and Airlines"
Seeking Synergy Between "Sono" in Travel and Accommodation and T'way Air
"Bringing Families Closer Through Every Journey"
Announces New Slogan
Relocates to Integrated New Headquarters, SONO TRINITY COMMONS in Magok
Declares Ambition to Become a Global Hospitality Group
Daemyung Sono Group announced on May 11 that it will be changing its corporate name to "SONO TRINITY GROUP".
According to the company, the name "Sono Trinity" combines "Sono", Daemyung Sono Group's established brand, with "Trinity", representing the new identity of T'way Air, which the group acquired last year. The company explained that this name reflects its aim to connect its expertise and experience in travel, accommodation, and airline businesses, and signals its commitment to making a full-fledged leap as a global hospitality group focused on service excellence.
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With the name change, SONO TRINITY GROUP has also introduced a new slogan: "Bringing Families Closer Through Every Journey." Through this, the group aims to seamlessly connect every stage of the customer journey—from departure, to stay, to the next destination—while setting a new standard for offering more convenient and valuable customer experiences. The company added that it recently relocated its headquarters from Songpa District to the integrated new office building "SONO TRINITY COMMONS" in Magok District, Gangseo, Seoul.
Seojunhyuk, Chairman of SONO TRINITY GROUP, stated, "This group name change marks the starting point for organically connecting our capabilities across different sectors to create greater synergy and unite our future under one name. I am confident that by embracing our differences as strengths and fostering a culture of trust, respect, and open communication, we will shape an even greater future together."
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