SAMG Entertainment’s "Wishcat" Collaborates with National Folk Museum for Traditional Culture Experience Exhibition

The flagship IP "Wishcat Magic Card" from global IP content company SAMG Entertainment will be featured in a traditional culture experience exhibition for children in collaboration with the National Folk Museum of Korea.

On May 11, SAMG Entertainment announced that it will unveil content combining its character IP with traditional lifestyle artifacts through the permanent exhibition "Twinkle Twinkle Poljak Kongjak" at the Paju Children's Museum, National Folk Museum of Korea. This exhibition is designed as a program where children can easily and enjoyably experience lifestyle culture materials from the museum's collection. It introduces the process by which everyday objects become museum artifacts through hands-on content.

This collaboration is based on artworks that reinterpret the arrangement of traditional chaekgado (Korean still-life paintings featuring books and objects) and lifestyle artifacts in a modern way. The design highlights the texture of hanji (traditional Korean paper) and incorporates traditional objects, naturally blending Korean sensibility into the Wishcat character universe.

The "Wishcat Magic Card" featured in the exhibition is a 3D TV animation series that expands the existing "Wishcat" universe into a fantasy magical girl action drama. In the exhibition, artifacts from the National Folk Museum of Korea's collection are linked to each character, including: ▲Ainyang (jokduri·norigae) ▲Shinbinyang (yeolsoepae) ▲Timenyang (haesigye) ▲Sunmulnyang (bojagi) ▲Nyamnyamnyang (peach from chaekgado), each matched to the unique characteristics of the characters.

Previously, SAMG Entertainment introduced goods reflecting traditional aesthetics such as mother-of-pearl inlay, dancheong (traditional decorative coloring), and ink-and-wash paintings using its flagship IP "Catch! Teenieping." The company has continuously incorporated elements of traditional culture into its IPs, including collaborations like "My Ping in Hanbok" and "My Ping" from the film "The Man Living with the King."

The company stated that it aims to enhance the educational and public value of its IP content and strengthen its cross-generational fandom base through this exhibition. Additionally, SAMG Entertainment plans to expand K-IP competitiveness in the global market by leading with differentiated content featuring Korean aesthetics.

A representative from SAMG Entertainment said, "We hope that visitors will become more familiar with traditional culture and lifestyle artifacts through the Wishcat characters," adding, "We plan to continue expanding various collaboration models utilizing our IPs in the future."

This exhibition will run until December 31, 2028, and can be visited through advance reservation on the official website of the Paju Children's Museum, National Folk Museum of Korea.

SAMG Entertainment is expanding its content by adding Korean aesthetics and educational value to K-IP through this experiential exhibition that combines "Wishcat Magic Card" with traditional lifestyle artifacts.

This content was produced with the assistance of AI translation services.