[Today's New Product] Picnic Food for 3,900 Won... CU "Picnic Container Gimbap"

Responding to May's Outdoor Gimbap Demand
Gimbap and Side Dishes in One Package

Convenience store CU, operated by BGF Retail, announced on May 11 that it will launch picnic-customized gimbap in a container, available for 3,900 won, to coincide with the start of the outdoor activity season.

Convenience store CU is launching picnic-specific container-type gimbap targeting the outing season. Provided by BGF Retail

First, on May 12, the company will release "Sausage Gimbap & Mac and Cheese." This fusion-style product features gimbap filled with juicy whole sausages and rich, cheesy macaroni and cheese in one container.

On May 13, "Bulgogi Yubu & Sausage Stir-fry" will be introduced, combining sweet bulgogi-filled tofu pockets with a tangy and sweet sausage-vegetable stir-fry. On May 19, "Chicken Gimbap & Potato Salad" will be launched, offering a "chicken and rice" style menu reimagined as gimbap.

The company explained that these products were designed to help customers easily create a picnic atmosphere without the hassle of preparing food separately. Through these set-style gimbap offerings, which allow customers to enjoy a variety of menus together, CU plans to expand the gimbap category beyond its previous focus on single items.

Kim Yoojoo, MD (Merchandiser) of the Convenience Food Team at BGF Retail, said, "Recently, as more customers are choosing to enjoy simple meals at nearby parks or outdoors, demand for gimbap has also increased. We will continue to expand our range of convenient meal products by enhancing the ease of eating and menu variety, so consumers can enjoy the picnic vibe more easily."

This content was produced with the assistance of AI translation services.