KT Participates in "I am Solo Run"... Engages Customers with Experiential Booth

KT announced on May 10 that it participated as the main sponsor of the "2026 I am Solo Run" marathon event held at the Culture Yard in Yeouido Park, Seoul, on May 9, and operated its "KT-wa, Lighter GYM" experiential booth.

"I am Solo Run" is an event co-hosted by ENA, SBS Plus, and Chonjang Entertainment. It was held as a 10-kilometer course around Yeouido Park and attracted approximately 5,000 participants.

Customers experiencing the '2026 I am Solo Run' KT Experience Booth. Provided by KT.

The experiential booth was set up so that visitors could try out KT's flagship wired and wireless services, including YouTube Premium Lite, YOGO Internet, and Genie TV ModeunG, firsthand.

KT provided running-related items, such as sports wristbands and sports towels, to on-site visitors on a first-come, first-served basis. Additionally, those who completed the race and participated in the "medal matching event" received coffee vouchers on a first-come, first-served basis, while participants in the SNS certification event will later be entered into a drawing to win hotel dining vouchers.

Kim Younggeol, Executive Vice President of KT’s Customer Business Division, said, "KT has combined the intellectual property (IP) of ENA’s hit variety show 'I am Solo' with an experiential program tailored to running trends, so that customers can experience KT services in a fun and easy way. We plan to continue expanding customer participation marketing going forward."

This content was produced with the assistance of AI translation services.