"National Guide" Kim Jungyeon Appointed as Promotional Ambassador for Mungyeong City

Mungyeong City: "Local-Friendly Image Matches City Brand"

Appointment Ceremony to Be Held on May 10 at Mungyeong Saejae Open Set

Singer Kim Jungyeon will serve as the promotional ambassador for Mungyeong City in North Gyeongsang Province.

Singer Kim Jungyeon. Mungyeong City will appoint Kim Jungyeon as an ambassador at the closing ceremony of the "2026 Mungyeong Chasabal Festival" on the 10th. JStory

The city of Mungyeong announced on May 9 that it will appoint Kim Jungyeon as the promotional ambassador at the closing ceremony of the 2026 Mungyeong Chasabal Festival, which will be held on May 10 at the Mungyeong Saejae Open Set venue.

Kim Jungyeon made her debut in 1991 as a member of the folk music group "Noraereul Chatneun Saramdeul" (People Searching for Songs). She later transitioned to become a trot singer and, since 2009, has appeared in the "Run, Hometown Bus" segment of KBS 1TV's "6 O'Clock My Hometown," earning recognition as the "national guide."

Mungyeong City believes that Kim Jungyeon's local-friendly image and popularity will help promote the city's traditional culture and tourism resources. In addition to her singing career, Kim is also active as a TV host, lecturer, and author.

With this appointment, Mungyeong City is adding Kim Jungyeon to its lineup of promotional ambassadors, following singers Park Seojin and An Seonghun, who were appointed in January this year. The city plans to strengthen its promotion of local festivals and tourism resources through these ambassadors.

A Mungyeong City official said, "We expect that Kim Jungyeon, who has traveled all over the country and shared warmth with people, will convey the charm of Mungyeong with sincerity. Holding the appointment ceremony at the closing event of the festival will make the finale even more meaningful."

Meanwhile, the 2026 Mungyeong Chasabal Festival has been taking place for ten days since May 1 under the theme "A Thousand Years of Flames in a Teacup." On the final day, May 10, the promotional ambassador appointment ceremony for Kim Jungyeon and a series of performance programs will be held.

This content was produced with the assistance of AI translation services.