Another Sellout Frenzy: "Full Gear for Under 20,000 Won" Runners Flock to This Place

Daiso Collaborates with HEAD to Launch Running Series

Windbreakers, T-shirts, and Running Vests Temporarily Sold Out

Daiso, a fixed-price lifestyle goods retailer, has introduced a range of running products targeting running enthusiasts. With affordable prices ranging from 1,000 to 5,000 won and a focus on practicality, these products have quickly gained popularity through word of mouth, resulting in most items selling out and drawing significant consumer attention.

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Recently, Daiso collaborated with the global sports brand HEAD to launch a running series. The lineup includes more than 60 items such as sports running vests, lightweight nylon windbreakers, nylon shorts, neck-cover hats, sports half gloves, sleeveless T-shirts, and socks.

Previously, Daiso had partnered with the sports brand Lecaf to release sportswear, socks, gloves, and other items, but this is the first time the company has launched such an extensive collection of running products.

Daiso has newly launched running wear. Daiso

The product lineup is broadly divided into running apparel and accessories. In addition to functional clothing such as nylon anoraks and sports shorts, there is a wide variety of running accessories including running ball caps, foldable duffel bags, and running vests. All items are priced between 1,000 and 5,000 won, in line with Daiso’s fixed-price policy.

As news of the launch spread, both offline and online channels have seen product shortages. On Daiso’s official website, most key products such as the nylon lightweight windbreaker, nylon lightweight anorak, nylon lightweight shorts, and black sports half gloves are temporarily sold out.

Daiso has newly launched running wear. Daiso

Consumers are also giving high marks for cost-effectiveness (performance relative to price). This is because the total price for a windbreaker (5,000 won), shorts (5,000 won), socks (2,000 won), and ball cap (3,000 won) comes to less than 20,000 won. In particular, while running vests from major sports brands typically cost between 30,000 and 40,000 won—and some even exceed 100,000 won—Daiso’s version is available for just 5,000 won.

Purchase reviews are being actively shared on social networking services (SNS). One user commented, "It's great for everyday wear and easy to wash," adding, "I recommend it for those who don't want to spend a lot on sportswear."

Another user noted, "The shorts are about 2 cm longer in the back, so they offer a bit of extra coverage while running. Since the fit is A-line rather than straight, they are comfortable even for people with thicker thighs." The user added, "Although the socks don’t come in detailed sizes, they are much more elastic than regular socks."

This content was produced with the assistance of AI translation services.