DB Insurance Launches 'Promy Family Promise Writing Contest' Campaign for Family Month

Over 1.25 Million Participants in the Promy Mailbox Campaign Celebrating Family Love
A Participatory Event Creating Content about Family Promises

DB Insurance announced on May 7 that, in celebration of Family Month in May, it is holding a participatory brand event, the 'Promy Family Promise Writing Contest' campaign, from May 1 to May 31.

The campaign is designed to help participants reflect on the meaning of promises in their daily lives by creating and sharing content about precious promises made with their families.

The campaign consists of four programs: the Promy Family Promise Writing Contest, Sending Love and Gratitude Cards, Sharing the Campaign Page, and the Promy 119 Safety Quiz 365.

The Promy Family Promise Writing Contest is an event where participants can express their promises with family in various formats, such as acrostic poems, four-panel comics, or short videos. Participants can create their own 'Family Promise Story' through writing, illustrations, or videos, and submit them to the Promise Literature, Promise Four Cuts, or Promise Movie categories. Outstanding participants will receive generous prizes, including family travel vouchers (up to KRW 2 million) and Shinsegae Department Store gift certificates.

The Sending Love and Gratitude Cards program allows customers to send cards expressing love and thanks to their family or friends through the Promy Mailbox. Participants can choose a card design and send it without having to enter any text. Each day, 40 participants will be instantly selected to receive a coffee gift voucher, which will be sent out immediately with the prize notification.

Launched in 2014, the Promy Mailbox is marking its 13th anniversary this year. It is an event that allows people to easily and conveniently convey emotions that are usually difficult to express, through card messages. Having recorded over 1.25 million cumulative participants, the Promy Mailbox has firmly established itself as DB Insurance’s flagship brand campaign and a communication channel for sincerely connecting with customers.

The campaign also includes the 'Sharing the Campaign Page' event, where participants can share the campaign page on their personal social networking service (SNS) channels. By sharing the campaign, a total of 3,100 participants will be instantly selected to receive prizes such as Shinsegae Department Store gift certificates and convenience store mobile vouchers.

The 'Promy 119 Safety Quiz' is also being held to raise awareness of safety in everyday life. By answering the safety quiz, which is released every day at 10 a.m., participants can immediately check if they have won instant prizes such as Naver Pay points.

A DB Insurance representative stated, “We planned this campaign to provide an opportunity for people to reflect on and express promises made with their families in celebration of Family Month,” adding, “We hope that these small everyday promises will help bring families closer together.”

This content was produced with the assistance of AI translation services.