Bungaejangter: "Dyson, Pure Gold... Even Parents' Day Gifts Are Bought Secondhand"
Analysis of Search Data from the First Week of May
Bungaejangter announced on May 7 that search volumes have increased across all parent gift-related categories, ranging from home appliances to jewelry.
According to an analysis of search data from the first week of May, ahead of Parents' Day, the number of searches for cordless vacuum cleaners increased by 904% compared to the previous week. The search volumes for Shark rose by 279%, Dyson by 374%, and Roborock by 143%. Electric rice cookers ranked first in the kitchen appliance category, while products that help reduce household chores, such as food waste disposers (up 179%), robot vacuum cleaners, and dishwashers, also saw an upward trend.
The category of health-related gifts is also expanding. Searches for products that allow children to monitor their parents’ heart rate, sleep, and activity levels via their smartphones, such as Apple Watch SE3 and Galaxy Watch 8, ranked high in the digital category. The MediCube Booster Pro, a home-care beauty device, saw a 115% increase from the previous week, placing it among the top ranks in the beauty and grooming category.
There is also growing interest in asset-type gifts. Keywords related to gold and silver, such as 14k jewelry, pure gold, and silver bars, ranked high as well. This trend appears to be influenced by the continued strength of gold prices, which has heightened the preference for tangible assets.
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Bungaejangter analyzed that filial shopping through recommerce is not merely a choice to save costs. The company explained that many items listed on Bungaejangter are either new products that have never been opened or have only been used for a short period after opening. A Bungaejangter representative stated, "Recommerce platforms are becoming an alternative for filial shopping without financial burden for all generations, including young adults entering society, in this era of high inflation."
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