Busan Tourism and MICE Discuss AI Transition Strategies... BTMA Regular Forum Held

Necessity of Transitioning to a Data-Driven Industry

Sharing Cases of AI Infrastructure and Services

A forum was held to discuss strategies for responding to artificial intelligence (AI) in the Busan tourism and MICE industries.

The Busan Tourism and MICE Promotion Association (Chairman Lee Joonseung, CEO of BEXCO) announced that it held the 32nd BTMA Regular Forum at BEXCO Exhibition Hall 1 on the afternoon of the 29th, where participants shared key topics on how to respond to the era of AI transformation.

This forum was held under the theme "The AI Era: Responses and Challenges for Busan's Tourism and MICE Industries." Experts in information and communications, AI, and data fields participated, delivering keynote presentations and engaging in comprehensive discussions.

On the 29th, more than 80 officials from Busan's tourism and MICE-related organizations attending the Busan Tourism and MICE Promotion Association forum held at BEXCO are exploring directions for AI-based industrial transformation.

The presentations began with a proposal for building and utilizing Busan-style AI infrastructure. Joo Hyeong Ha, Manager at SK Broadband, explained directions for establishing a data-driven infrastructure centered on BEXCO. Seung Kyung Jeong, Head of the Data Work Registration Center at the Korea Artificial Intelligence Association, presented a case from Seoul, discussing how AI-based tourism docent services and exploration-type travel apps are transforming the visitor experience.

The necessity of data transformation in the tourism industry was also emphasized. Doohwan Kim, Director at Sejong Institute of Intelligent Management, said, "Busan's tourism and MICE industries must rapidly shift to become data-driven sectors." Sungbok Kim, CSO at GroundK, explained the need to introduce AI in ways that improve problem-solving accuracy, focusing on practical application cases.

In the comprehensive discussion session, Professor Emeritus Lee Taek Kim of Pusan National University served as moderator, discussing the establishment of a Busan-style MICE-AI demonstration hub and policy direction. Participants exchanged views on building a collaborative ecosystem based on tourism resources and policies, as well as ways to leverage infrastructure.

Chairman Lee Joonseung stated, "We organized this forum to identify strategies for the Busan MICE industry to respond to the rapidly changing environment driven by AI," adding, "The opinions discussed here will serve as a meaningful starting point for future policy development and practical strategies at the industrial level."

This content was produced with the assistance of AI translation services.