Hanssem to Open Two More Popup Stores at Department Stores

Simultaneous Opening at Lotte Department Store Nowon and AK Plaza Bundang on May 1

Hanssem announced on April 30 that it will open popup stores at Lotte Department Store Nowon branch and AK Plaza Bundang branch on May 1.

With this, Hanssem will operate a total of four popup stores at department stores nationwide. The popup stores at Lotte Department Store Nowon and Dongtan branches will be open until May 31, while those at AK Plaza Bundang and Suwon branches will operate until June 30, respectively.

The exterior view of the Hanssem pop-up store inside Lotte Department Store Dongtan branch. Hanssem

Hanssem is operating popup stores to reduce the physical distance with new customers and to strengthen the brand experience. The company explained that, by departing from the traditional approach of waiting for customers at major hubs nationwide, it has diversified its offline marketing strategy to proactively reach key customers along their daily routes.

The new popup stores are designed to allow customers to fully experience Hanssem’s premium products—such as storage, bedroom, and dining items—in a spacious setting. The main exhibits include Hanssem’s premium built-in closet system, "Signature," and its walk-in closet series. The “Hotel Bed” series, which features an integrated design of bed frame and wall panel, is also on display. In addition, the independently developed "Black T Spring" technology is applied to the "Four Seasons Mattress," allowing customers to directly experience the optimal sleeping environment tailored to their sleep patterns and lifestyle.

Generous benefits are also offered to visiting customers. Various discount events are held for each product, and department store gift certificates are provided based on the amount of purchase.

A Hanssem representative stated, "Popup stores serve as a touchpoint where customers can experience the brand’s value in a light and free manner. We plan to further accelerate the expansion of flagship popup stores that can reduce the physical distance with customers in the future."

This content was produced with the assistance of AI translation services.