7-Eleven Celebrates 38th Anniversary with 'Lucky Seven Appreciation Event'... Over 200 Products Up to 60% Off

Month-long Promotion in May

Exclusive Collaboration Merchandise with NCT WISH

Hello Kitty Reusable Bags, Suitcases, and More on Sale

7-Eleven, a convenience store operated by Korea Seven, announced on April 30 that it will be holding the "Lucky Seven Appreciation Event" to celebrate its 38th anniversary.

Throughout May, the company will launch major global IP (intellectual property) collaboration products, ranging from NCT WISH to popular Sanrio Characters like Hello Kitty, and offer discounts of up to 60% on more than 200 different items.

Seven-Eleven Lucky Seven Appreciation Event. Provided by Seven-Eleven

First, exclusive products co-created with the boy group NCT WISH will be introduced. Private label (PB) products are centered around the character "Wish Doll," which was designed with input from NCT WISH members. Various merchandise, such as photo cards and keyrings featuring the members' images, will also be available. The collaboration includes a total of five products, including snacks, beverages, and transportation cards.

The range of Hello Kitty merchandise, which was popular during this year's Valentine's Day and White Day events, has also been expanded.

Over 200 products—including fresh foods such as eggs, tofu, and bean sprouts; ready-to-eat meals like cup rice and frozen foods; and various beverages and alcoholic drinks—will be sold at discounts of up to 60%. On the official app "Seven App," a Lucky Seven Appreciation Event name guessing contest will run throughout May, with randomly awarded points given to selected participants.

Ki Hyunkyung, Head of Marketing at 7-Eleven, stated, "As a pioneer in the domestic convenience store industry, 7-Eleven has grown alongside our customers for the past 38 years. This year's appreciation event was planned with a more heartfelt sense of gratitude than ever before," adding, "We will continue to innovate as a neighborhood platform that brings good fortune to our customers' daily lives."

This content was produced with the assistance of AI translation services.