[Today's New Product] "Made with 100% Domestic Watermelons"... Baekdabang Launches 'Urisubak Juice'

"Launch Date Moved Up Due to Early Heat"

Baekdabang announced on the 30th that it has launched a summer season menu item called 'Urisubak Juice,' made with 100% domestically grown watermelons.

Since its first release in 2016, this menu item has been introduced every summer season. This year, due to the early heat with daytime highs reaching 27 to 29 degrees Celsius in April, the launch date was moved up by 15 days compared to last year.

Paikdabang announced on the 30th that it has launched a summer season menu item called 'Uri Subak Juice' made with 100% domestically grown watermelons. Provided by Theborn Korea

This year, Baekdabang will source watermelons from six major domestic production regions, including Haman, Uiryeong, and Eumseong, as well as Gochang, Bonghwa, and Yanggu. In response to the increasing demand for 'Urisubak Juice' each year, the company prearranged supply volumes of watermelons with partners from these domestic regions before the peak season and established a stable supply chain through systematic supply management.

'Urisubak Juice' will be available at Baekdabang locations and Baekdabang Bread Lab nationwide until August.

This content was produced with the assistance of AI translation services.