Enjoy Roblox Games at NC PC Cafes...Marketing Partnership for Korean Market
Distribution of Three Roblox IPs Including "Dandy's World"
NC announced on April 29 that it has signed a marketing memorandum of understanding (MOU) with Roblox Korea.
Through this agreement, the two companies will plan and execute joint online and offline marketing campaigns in the domestic market, produce co-branded content, and carry out promotions through their official channels.
Starting from today, NC will offer benefits related to three Roblox intellectual properties (IPs)—‘99 Night in the Forest’, ‘Dandy’s World’, and ‘Stealing Brainlot’—at NC Family Zone PC cafes nationwide. The lineup of Roblox IPs eligible for PC cafe benefits will continue to expand.
Cho Youngjae, Head of Marketing Center at NC, said, “By forming a marketing partnership with Roblox, we plan to provide domestic users with a more diverse play experience. Going forward, we will continue to broaden customer touchpoints and create mutual synergy through our collaboration.”
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Richard Chae, CEO of Roblox Korea, commented, “We are excited that this marketing collaboration with NC, a leader in the Korean gaming industry, will allow us to showcase Roblox’s differentiated content in a more dynamic way. By combining the strengths of both companies, we will work to create an environment where Korean users can experience Roblox IPs more easily and immersively.”
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