[Today's New Arrival] The Classic OB Beer Returns... OB Lager Newtro Limited Edition Released

Classic OB Beer Design Reimagined with a Modern Sensibility
Limited Release at Convenience Stores Nationwide Starting in May

OB Beer announced on April 29 that it has released a limited-edition "OB Lager" newtro product, which is a modern reinterpretation of its classic "OB Beer" design.

An official from OB Beer explained, "By reflecting the newtro (new + retro) trend, we aim to evoke nostalgia among consumers who have memories of OB Beer, while also appealing to younger consumers who embrace past cultures with a contemporary sensibility. We have reimagined the brand’s visuals and symbols with a stylish design to suit their tastes."

Provided by OB Beer.

The "OB Lager" newtro series is inspired by the original OB Beer package design. It features vivid colors based on the traditional Obangsaek (five cardinal colors) that symbolize harmony and good fortune, giving it a modern touch. The 500ml cans will be available in limited quantities at convenience stores nationwide starting next month. In the second half of the year, an additional edition with an updated package design is also scheduled to be released.

At the same time, OB Lager is currently offering a 330ml can retro product that preserves the authentic vintage feel, and a new design series will be launched at major supermarkets in July.

"OB Lager" is an all-malt lager beer made exclusively with 100% barley malt, characterized by a deep and rich barley aroma as well as a clean yet smooth finish. The alcohol content is 4.6%.

This content was produced with the assistance of AI translation services.