A story has emerged from Vietnam about a university student who survived for 37 hours in the mountains after being stranded, enduring with only a Choco Pie and stream water until being rescued. The fact that a single snack played a crucial role in survival under such extreme circumstances has drawn significant attention locally.

ChatGPT-generated image

원본보기 아이콘

A university student from Hanoi, Vietnam, became separated from friends while descending a mountain. Lacking hiking experience, the student, exhausted by the heat, took a short break and fell behind. Soon after, the trail disappeared, leaving the student disoriented. As night fell, thick fog rolled in, drastically reducing visibility, and ultimately, the student became isolated in the mountains.

Image Generated by ChatGPT

원본보기 아이콘

The student assumed there would only be one path down the mountain and proceeded, but the terrain turned out to be far more complex than expected. Rather than wandering aimlessly while lost, the student chose to remain in one place, waiting for rescue under a rock near a stream. In the end, this decision helped avoid greater danger and became the turning point that led to rescue.

ChatGPT Generated Image

원본보기 아이콘

It has been reported that the student survived by eating the Choco Pie they had and drinking stream water. A rescue team searching the area called out the student's name while following the stream and eventually found the student, rescuing them after 37 hours. Although the student was exhausted, there were no major health issues reported.

ChatGPT Generated Image

원본보기 아이콘

After this story came to light, interest in Choco Pie surged among locals in Vietnam. Many consumers described it as "a snack that aided survival," and the company continued to make headlines by locating the rescued student and giving them more of its products.

ChatGPT Generated Image

원본보기 아이콘

Since entering the Vietnamese market in the 1990s, Choco Pie has established itself through various localization strategies. It now holds a high market share in the pie category and is known as a representative snack that has become culturally embedded, frequently appearing as a holiday gift or on ceremonial tables.