“Dog’s Life, Indeed”: $150,000 Dog Collars—American Upper Class Spares No Expense

Pet Jewelry Brand Unveils 18K Gold and Diamond Collection
Collaboration with Baccarat Hotel; Collection Sold Exclusively to Invited Guests

As global inflationary pressures intensify due to the war between the United States and Iran, ultra-luxury jewelry for pets has emerged as a hot topic among America's affluent class.

According to the New York Post on April 20 (local time), luxury pet jewelry brand The D Diamond has collaborated with Baccarat Hotel New York to unveil a bespoke dog necklace collection crafted from 18K gold and diamonds. Prices start at around $2,000 (approximately 2.9 million won) and go up to $150,000 (about 220 million won).

Luxury pet accessories targeting the wealthy class of New York. Baccarat Hotel New York

The purchasing process also differs from ordinary shopping. The collection is available exclusively to select customers who have either been invited or have a prior purchase history. Prospective buyers enjoy champagne provided by Baccarat Hotel while engaging in a private consultation, during which they can choose personalized options such as engraving the pet's name, selecting gemstone types, and customizing the design.

Raheli Waters Shamir, founder of The D Diamond, stated, "Everything must be made to order for the client." As pet ownership becomes a means for the elite to display their wealth, the related market is rapidly shifting toward premiumization.

The brand plans to establish pet jewelry as a luxury market by emphasizing artisanal craftsmanship and bespoke services. At the same time, the company explained that it is also pursuing social contribution activities, such as donating 10% of annual profits to animal shelters in the New York area.

However, some critics argue that spending hundreds of millions of won on pet products is excessive amid high inflation, raising concerns that consumption polarization within the pet market may intensify.

This content was produced with the assistance of AI translation services.