TBH Global's Mind Bridge Grows 16.3% in Q1, Exceeding Target on Online Expansion and Strong Women's Line

'Mind Bridge', a brand operated by TBH Global, continued its stable upward trend in the first quarter of this year, posting a 16.3% increase in sales compared to the same period last year. The company said this performance once again proves the brand's solid growth among brands with annual sales in the 100 billion won range.

This growth was driven by the expansion of online channels and increased sales of the women's line, 'Mind Bridge Woman'. Since last year, TBH Global has been pursuing a D2C (Direct to Consumer) strategy centered on its own online mall, while also accelerating the strengthening of its digital capabilities, including the adoption of artificial intelligence (AI).

As a result, Mind Bridge's online sales in the first quarter rose by 46.5% year-on-year. Sales through the company’s own online mall increased by about 20%, while external platforms such as Musinsa recorded a 70% growth rate. The proportion of online sales out of total sales also climbed by approximately 8 percentage points, raising expectations for improved profitability.

The growth of the women's line was also notable. Sales of Mind Bridge Woman increased by 31.3% compared to the same period last year, with outerwear items such as jumpers and coats for the spring season showing strong sales and driving overall performance. Based on this momentum, the company plans to expand its business by managing the brand separately within online platforms and increasing the number of offline stores.

Mind Bridge is a brand proposing a 'workation lifestyle that transcends the boundaries between work and rest', emphasizing simple designs, comfortable wear, and premium fabrics as its strengths. Through this, it has established itself as a daily workwear and office look brand targeting Millennials & Gen Z professionals who navigate both work and everyday life with flexibility.

A TBH Global representative stated, "Thanks to robust sales of spring season products, we exceeded our first-quarter target," adding, "We simultaneously achieved two key outcomes: diversifying the foundation for brand growth and improving sell-through rates."

The representative further commented, "We will strengthen our premium image through a lifetime after-sales service guarantee policy and grow the brand to an annual sales scale of 150 billion won by independently operating the men's and women's lines."

This content was produced with the assistance of AI translation services.