Simmons Bed Reopens "Simmons Shinsegae Department Store Daejeon Branch" After Renewal

1.5 Times More Spacious Than Before, Offering a More Private Experience
Showcasing Beautyrest Models Including William, Henry, Giselle, and the Black Line

Simmons announced on April 22 that it has reopened the “Simmons Shinsegae Department Store Daejeon Branch” after a renewal.

Simmons newly reopened at Shinsegae Department Store Daejeon. Simmons

The renewed store is located on the first basement level of the Shinsegae Department Store Daejeon Branch in Yuseong-gu, Daejeon Metropolitan City. Shinsegae Daejeon Branch is a complex shopping facility that combines shopping, science, culture, and an observatory. Last year, it became the first department store in the Daejeon region to surpass 1 trillion won in cumulative sales.

This renewal has expanded the space by approximately 1.5 times compared to before, allowing for a more private product experience. The application of curved “ganjal partitions” maximizes a high-end feel and creates a cozy atmosphere.

At the Simmons Shinsegae Department Store Daejeon Branch, customers can find Simmons' popular mattresses as well as a variety of frames and bedding. Among the flagship mattress collection “Beautyrest,” which is renowned as an industry mega-hit, popular models such as “Edison,” “William,” “Henry,” and “Giselle” are displayed. The highest-end line, “Beautyrest Black,” is also showcased with models “Lucille” and “Lauren.”

A diverse range of sizes is available, from Super Single (SS), ideal for children's or single beds, to King of King (KK) and Great King (GK), which are suitable for couples or as wedding beds.

Key frames such as the new “Houty” and “Arla,” “Baia,” and “Rashid” in the Twin Super Single (TSS) size, which reflects the independent sleeping trend, are also on display. Popular bedding items, including the Season Breeze Wool Pillow and Queens Miller Dual Zone Goose Pillow, are available to meet the varied needs of consumers.

To celebrate the reopening, Simmons is offering price discounts and gifts based on purchase amounts. The gifts are available in limited quantities and will be given on a first-come, first-served basis, and may run out early.

This content was produced with the assistance of AI translation services.