"DJ and OX Quiz at Royal Temple"... Yangju City Changes Festival Model with Byeolsan at the Forefront

Yangju Hoeamsaji Royal Festival Draws 120,000 Visitors

YouTube Character 'Byeolsan' with 87,800 Subscribers at the Forefront

Quizzes and Family-Friendly DJ Party... Visitors Stay into the Night

Yangju City in Gyeonggi Province has attempted to change the framework of its historical and cultural festival by featuring the SNS character 'Byeolsan' at the forefront. At the 9th Yangju Hoeamsaji Royal Festival, which attracted 120,000 visitors, the city introduced a new stay-type operation by combining participatory programs with nighttime content.

Yangju, Changed the Festival Model by Leading with ‘Byeolsan.’ Photo by Yangju City

A notable feature of this festival was the connection between daytime and nighttime programs. During the day, the "Jeongdabtak! Byeolsan’s Bronze Bell OX Quiz" was held, while at night, the "Byeolsan’s Seal Release DJ Party" took place. Unlike previous history and culture festivals that focused mainly on viewing, this event strengthened elements of participation and experience.

A total of 482 people participated in the OX quiz, including both advance and on-site registrations. The scale of participation exceeded the initial recruitment target as more people joined on-site. Participants engaged in solving questions related to the history and general knowledge of Hoeamsaji as part of the event.

A total of 482 people participated in the OX quiz, combining pre-registrations and on-site registrations. Provided by Yangju City

The nighttime DJ party attracted a large number of family visitors. People of all ages, from children to adults, danced to the music and mingled across generations, with visitors continuing to arrive at the venue even late into the night.

At the center of this festival concept was 'Byeolsan', who boasts 87,800 YouTube subscribers. The character hosted the quiz and directed the on-site events, successfully converting online interest into offline participation. It is regarded as a case where a local government character played a central role in festival operations.

Yangju City Changed Its Festival Model Leading with ‘Byeolsan’. Photo by Yangju City

Yangju City plans to expand this model, which combines stay-type content with historical and cultural festivals, based on the experience gained from this initiative.

This content was produced with the assistance of AI translation services.