"Making Gangneung a Center of Healing"... Gangneung City to Support Development of Wellness Tourism Content

Gangneung City Launches "2026 Gangneung-Style Wellness Tourism" Initiative
Expanding to Six Themes... Seeking Participating Businesses

Gangneung City in Gangwon Province is recruiting businesses to participate in the "2026 Gangneung-Style Wellness Tourism Operation Support Project" in order to foster a high value-added tourism industry.

Gangneung, wellness tourism project. Provided by Gangneung City

Last year, the city supported a wellness tourism operation project targeting two local temples, resulting in about 3,500 people participating in temple stays that featured temple food experiences and the "Scent of Pine Healing Beach Walk" program. Through these efforts, Gangneung confirmed the high level of interest in wellness tourism and the city's tourism potential.

This year, the project will expand beyond the traditional temple stay focus to include six themes: healing and meditation, beauty and spa, nature therapy, food, Korean medicine, and stay. The city plans to discover and nurture wellness tourism content unique to Gangneung across these themes.

The application period runs from April 27 to May 8, 6:00 p.m. Application methods and detailed procedures can be found in the "General Announcements and Notices" section on the Gangneung City website.

The three businesses selected will each receive up to 5 million won in support. Additionally, they will receive both online and offline promotional assistance, including promotion via the Gangneung City website and social media, as well as the production and distribution of promotional leaflets. The selection results are scheduled to be announced on May 29.

Um Geummoon, Head of the Tourism Policy Division, said, "Through this competition, we aim to discover outstanding hidden tourism resources in the region and develop differentiated wellness experience programs. We hope that many capable businesses will show interest and participate so that Gangneung can become a center of wellness tourism, providing true rest and healing for modern people."

This content was produced with the assistance of AI translation services.