Gangwon Province to Launch Full-Scale Home Shopping Sales... Agricultural and Specialty Products from 13 Cities and Counties to Be Sold Nationwide

Province Launches Initiative to Boost Farm Income Through TV Home Shopping
Participation from 13 Cities and Counties, 19 Producer Groups
Nationwide Sales of Signature Products Including Hanwoo Beef, Ginseng, Gomchwi, and Wild Greens

Gangwon Special Self-Governing Province (Acting Governor Yeo Junghyup) announced that it will launch full-scale home shopping sales of Gangwon's premium agricultural and specialty products through major channels such as Gongyoung Home Shopping, starting from April 24, in order to expand nationwide sales channels and increase farm household income.

Exterior view of Gangwon Provincial Government Building. Courtesy of Gangwon Provincial Government

This initiative aims to support market expansion for local farmers and producer groups by utilizing media-based distribution channels such as TV home shopping, with a particular focus on helping small-scale producers, who face challenges entering the home shopping market, gain greater access to consumers.

This year, producer groups from 13 cities and counties and 19 organizations in the province will participate, promoting home shopping sales centered on the region's signature agricultural and specialty products.

Key products include Gangwon Hanwoo beef, Hongcheon ginseng, Taebaek wild greens, Cheorwon Odae rice, and Inje gomchwi, all of which are widely recognized nationwide and reflect Gangwon's pristine image.

The broadcasts will mainly be operated through Gongyoung Home Shopping and will also be linked to a variety of other channels, including NS Home Shopping and LG HelloVision.

Starting with the sale of seasonal wild greens such as Taebaek gomchwi and Inje sanmaneul on April 24, the sales will be carried out sequentially until December, reflecting the shipping schedules and peak consumption periods for each product.

The province plans to enhance the professionalism of this project by working closely with broadcasters on product quality assessment and management, integrated marketing support, and, after the TV broadcasts, by expanding follow-up sales through online malls and live commerce platforms to create sustained revenue.

Yeo Junghyup, Acting Governor (Vice Governor for Administrative Affairs) of Gangwon Special Self-Governing Province, stated, "Supporting home shopping sales is an important opportunity for our agricultural and specialty products to enter the national consumer market," adding, "We will ensure that tailored sales channel support, linked with various distribution platforms, leads to genuine income growth for farm households and producer groups."

This content was produced with the assistance of AI translation services.