Seongnam City to Turn 'Moran Dodam-gil' into the Next Seongsu-dong... Recruiting 44 Youth Startup Teams

City to Add 44 More Youth-Run Stores to Dodam-gil, Creating a Specialized District
Up to 30 Million Won in Support for Dodam-gil Youth Startups... Applications Close May 22

Seongnam City in Gyeonggi Province (Mayor Shin Sang-jin) announced on April 20 that it will develop 'Dodam-gil,' located behind the Moran commercial district in Jungwon-gu, into a vibrant alleyway business area featuring unique youth-run stores, similar to Seoul's Seongsu-dong.

Poster for Seongnam City Small Store Youth Startup Support Project Participation Application. Provided by Seongnam City

Since 2024, the city has supported a total of 45 youth startups through its Small Store Youth Startup Support Project—20 in the first year and 25 in the previous year. This year, the city plans to add another 44 youth-run stores by the end of the year, making Dodam-gil a youth-specialized street.

To this end, the city will recruit 44 youth startup teams to participate in the Small Store Startup Support Project until May 22.

Eligible applicants are Seongnam residents aged 19 to 39 who wish to start a business on Dodam-gil, or those who have been operating a business for less than one year. Applications may be submitted in teams of one or two members.

The city will select Dodam-gil youth startup teams that demonstrate entrepreneurial capability and execution through a multi-stage evaluation process, including business plan assessment and presentations. Selected teams will receive up to 30 million won in commercialization funds and startup consulting support.

Even after the startups are launched, the city will continue to provide expert consulting to help new entrepreneurs establish themselves stably and to enhance the sustainability of the business area.

Additionally, the city plans to build networks between existing and new entrepreneurs and promote joint marketing initiatives to strengthen collaborative systems within the business district. Through these efforts, the city aims to attract more visitors to the alleyway and raise the profile of the participating stores.

Mayor Shin Sang-jin of Seongnam City stated, "By focusing on youth startup support on Dodam-gil for three consecutive years, we will increase store density and secure the self-sufficiency of the business district. Beyond supporting individual startups, we expect Dodam-gil to grow into a regional brand commercial district like Seongsu-dong."

This content was produced with the assistance of AI translation services.