Samsung Electronics Declares 'Mainstream AI TV Era,' Hosts 'Europe Tech Seminar' in Germany

Unveiling New TVs, Monitors, and Speakers
Further Strengthening Premium Market Strategy
Showcasing Integrated AI 'Vision AI Companion'

Samsung Electronics is hosting the '2026 Europe Tech Seminar' at the Sheraton Airport Hotel in Frankfurt, Germany, from April 15 to 16 (local time), introducing its 2026 lineup of TVs and audio products equipped with advanced artificial intelligence (AI) features.

The Tech Seminar is an annual event, held since 2012, that introduces Samsung Electronics' latest technologies and services to global video and audio experts.

For this year’s event, Samsung Electronics has invited key European tech media outlets and industry professionals, providing them with a hands-on opportunity to experience the 2026 models featuring its proprietary AI technology. Through this event, Samsung aims to deliver a differentiated AI screen experience to the European market and further strengthen its presence in the premium segment.

In particular, Samsung Electronics is spearheading the era of ‘mainstream AI TV’ in Europe, centered around its integrated platform ‘Vision AI Companion,’ which consolidates its AI capabilities. The Vision AI Companion not only provides information about the content being viewed but also offers features such as travel planning and recipe recommendations, expanding the role of the TV to serve as the central hub of the smart home.

In addition, the lineup offers a range of distinctive features, including ‘AI Upscaling Pro,’ which enhances low-resolution content in real time; ‘AI Football Mode,’ which boosts the immersion of sports viewing; and ‘AI Sound Controller Pro,’ which analyzes voice and background sounds to deliver optimal audio. These features together provide a differentiated immersive experience.

At the Samsung Electronics "2026 Europe Tech Seminar" held in Frankfurt, Germany, attendees are experiencing Samsung Electronics' differentiated picture quality. Samsung Electronics.

Samsung Electronics is also targeting European consumers who value precise color and deep picture quality, through its ‘Micro RGB (Red-Green-Blue)’ TV, which delivers detailed picture quality and performance. During the event, Samsung plans to highlight its differentiated picture quality competitiveness by demonstrating color gamut index comparisons and local dimming technology.

The 2026 Micro RGB TV is equipped with the ‘Micro RGB AI Engine Pro,’ which adjusts color and contrast in real time to fully meet the BT.2020 color gamut standard set by the International Telecommunication Union (ITU). The 2026 OLED (Organic Light Emitting Diode) TV achieves accurate color reproduction with Pantone’s ‘ArtfulColor’ certification and delivers optimal viewing in various lighting environments with ‘Glare Free’ technology that minimizes light reflection. Additionally, the ‘FloatLayer’ design, which resembles an elegant picture frame mounted on a wall, adds an aesthetic touch to any space.

Participants are experiencing the latest AI technology applied to Samsung Electronics TVs at the '2026 Europe Tech Seminar' held in Frankfurt, Germany. Samsung Electronics.

At this event, Samsung Electronics also unveiled new products, including the OLED gaming monitor (FG600S) supporting an ultra-high refresh rate of 500Hz and the high-resolution monitor (G80HS) offering 6K resolution. Samsung’s gaming monitors deliver the ultimate gaming environment with fast response times and vivid picture quality. The company also introduced its new Wi-Fi speakers, ‘Music Studio 7·5.’ The ‘Music Studio 7’ supports 3.1.1 channels to provide 3D surround sound, while the ‘Music Studio 5’ delivers distortion-free bass through ‘AI Dynamic Bass Control.’

Lee Heon, Executive Vice President of the Visual Display Business at Samsung Electronics, stated, “By applying advanced AI technology across our entire lineup, from premium to mainstream models, we will usher in the era of ‘mainstream AI TV’ for everyone. With Samsung’s unique and unrivaled AI solutions embedded throughout the entire screen experience—from picture quality and audio to connectivity—we will redefine the global standard for AI TV.”

This content was produced with the assistance of AI translation services.