Chuncheon City to Open 'Spring Breeze Night Market' on April 10 to Revitalize Local Businesses with Food and Entertainment

Operates every Friday and Saturday from April 10 to June 13, and from September 11 to October 16

A fusion of food, performances, and flea market... Launching immersive nighttime tourism content

Food zone doubled and Global Supporters participating... Enhanced attractions and atmosphere

On weekend evenings, the Chuncheon Folk Market is filled with the delicious breeze of spring.

Spring Breeze Night Market promotional poster. Provided by Chuncheon City

Chuncheon Folk Market is set to invigorate the local business district through the "Spring Breeze Night Market." Chuncheon City announced that, together with the Chuncheon Folk Market Culture and Tourism-Oriented Market Development Team, it will hold an opening ceremony for the "Spring Breeze Night Market" at the central plaza of Chuncheon Folk Market at 6 p.m. on April 10, launching full-scale operations.

The opening ceremony will kick off with a pre-event performance at 5:40 p.m., followed by live music, recreation activities, and prize giveaways to energize the atmosphere on-site.

The "Spring Breeze Night Market (Chunpunghyajang)" is a nighttime market program that combines food, performances, and hands-on experiences, promoted as part of the Ministry of SMEs and Startups' culture and tourism-oriented market development project. This year, the night market will operate every Friday and Saturday from 6 p.m. to 11 p.m., from April 10 to June 13 in the first half, and from September 11 to October 16 in the second half. Weekly busking performances, flea markets, and receipt verification events will provide citizens with a leisure space at night in their daily lives, while offering tourists an attractive opportunity to experience a different side of Chuncheon's nightlife.

Now in its second year, the "Spring Breeze Night Market" has further enhanced its offerings. The size of the outdoor food zone has been doubled compared to last year, and the variety of trending foods has been greatly expanded in addition to traditional night market menus. In addition, a "Global Supporters" group made up of international students from Kangwon National University and Hallym University will participate to boost the atmosphere and attract more tourists. The market's arcade section has also been utilized to improve convenience, allowing visitors to enjoy the market even during rainy weather. In particular, this year's "Spring Breeze Night Market" is being held in conjunction with the Ministry of SMEs and Startups' "April Companion Festival," and is expected to have a direct positive impact on boosting small business sales and stimulating local consumption.

The city aims to showcase Chuncheon's new nighttime culture to both citizens and out-of-town visitors by leveraging its unique geographical feature as the nation's first traditional market located under a railway and its romantic night lighting. With its proximity to Namchuncheon Station and the intercity bus terminal, the city plans to develop it into Chuncheon's signature nighttime tourism content.

Hyun Juntae, Deputy Mayor of Chuncheon City, stated, "Last year, the Spring Breeze Night Market was warmly received, and this year, it returns with even richer content and an improved environment to welcome both citizens and tourists. We will actively support the Spring Breeze Night Market so that it can firmly establish itself as Chuncheon's signature cultural tourism brand and a driving force for revitalizing the local business district and economy."

This content was produced with the assistance of AI translation services.