Su-hyun of AKMU Stars in Laneige's New Music Video, Showcasing Diverse Moods

[Photo by Laneige]

Su-hyun of AKMU appeared in the music video "TINT YOUR MOOD" for the global beauty brand Laneige and its new product, the "Juice Pop Box Lip Tint," showcasing her three distinct charms.

In this music video, Su-hyun Lee impressed audiences not only with her "national treasure-level voice" and vocal prowess, but also with her delicate facial expressions reminiscent of a musical. Her playful smile captured the upbeat vibe of disco, while in the jazz section, she elevated the musical completeness of the video by expressing lyrics about colors blending with her signature clear mid-tones. In the K-classic section, she delivered an electrifying thrill to fans awaiting the group's comeback with her powerful and pure high notes, further cementing her unique presence as an artist.

This project by Amorepacific's global beauty brand Laneige was inspired by the core motif of a "jukebox," conveying a sophisticated message that the user's mood and the genre of daily life can change depending on the color applied to the lips. In particular, through the unparalleled tone of Su-hyun of AKMU, who is preparing for the release of the fourth full-length album, the brand illustrated the joy of "completing your own vibe."

A representative from Laneige stated, "Su-hyun Lee, with her exceptional musicality and confident charm, best represents the bright and positive energy our brand aims to convey," adding, "As she takes on a variety of genres ahead of her comeback, the deepened charm she displays creates a perfect synergy in intuitively expressing the world of 'Juice Pop Box Lip Tint.'"

The music video surpassed 200,000 views within just five days of its release, attracting considerable attention. Comments on the video have been overwhelmingly positive, with viewers saying, "Please release this as an official track," "Su-hyun Lee's voice is truly a treasure," and "This is the best collaboration that highlights all of Su-hyun's charms."

Meanwhile, Su-hyun of AKMU, who is drawing attention with her collaboration with Laneige, is set to release her fourth full-length album in seven years and will soon begin her official promotions. The "TINT YOUR MOOD" music video, which captures Su-hyun Lee's best-ever visuals and vocal tone, can be viewed on the official Laneige YouTube channel.

This content was produced with the assistance of AI translation services.