Bohae Distillery Unveils 2026 Limited Edition 'Taxi Driver X Ipsaeju'

Delivering a May Message on the Label Since 2024
Annual Redesign Honors the Spirit of Gwangju's Citizens

Bohae Brewery's 'Taxi Driver X Ipsaeju' series lineup. (From left) Original Ipsaeju, limited editions for 2024, 2025, and 2026.

Bohae Distillery is continuing its locally focused campaign honoring the spirit of Gwangju's spring by releasing the 2026 limited edition of 'Taxi Driver X Ipsaeju'.

According to Bohae Distillery on April 2, the limited edition 'Taxi Driver Ipsaeju' has been introduced every May since its debut in 2024, with each year's Ipsaeju label carrying a new message.

This marks the third consecutive year for the series, which is becoming recognized among local residents as an iconic product heralding the arrival of May.

The campaign's main message, "We will remember the extraordinary courage of ordinary people," has remained unchanged since the first release. Each year, the label is newly designed to commemorate the spirit of the citizens who protected Gwangju in May 1980.

This year, the company has also changed its distribution strategy. While previous editions were supplied throughout the Gwangju and Jeonnam regions, this time sales are limited to Gwangju, the main setting of the film 'Taxi Driver.' This move is intended to further strengthen the product's local character and symbolism, deepening its resonance with consumers.

This year, a 200ml small-sized variant with increased scarcity will also be released separately.

Pre-orders will be accepted until April 3, with product pickup available from April 8. Purchases may still be possible after that date if stock remains, but once all prepared inventory is sold, sales will end without additional production. The alcohol content is 16%, the same as the standard Ipsaeju.

A Bohae Distillery official stated, "This year, we aimed to deliver the significance of the limited edition in a more special way by adopting a new localized distribution strategy in the Gwangju area and a reservation-based sales approach for the small-sized variant."

This content was produced with the assistance of AI translation services.