Honda Korea Appoints Juntaek Lee as Executive Director of Automotive Division

Honda Korea announced on April 1 that Juntaek Lee, head of the Automotive Division Sales Team, has been appointed as Executive Director of the Automotive Division. In this new role, Executive Director Lee will oversee all aspects of Honda Korea’s automotive business, including sales, marketing, and service.

Juntaek Lee, newly appointed Executive Director of Honda Korea Automotive Division. Honda Korea

Executive Director Lee joined Honda Korea in 2003 and has held various positions in the Automotive Division, including certification, product planning, dealer network development, and sales. He has contributed to introducing a diverse range of Honda vehicles tailored to the domestic market and customer needs.

In particular, when Honda Korea fully transitioned to an omni-business model integrating online and offline channels in April 2023, he played a key role as Sales Team Leader in launching and establishing the “Honda Online Platform.”

Jihong Lee, CEO of Honda Korea, stated, “We expect that the new Executive Director will lead the automotive division based on his expertise.”

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