Coupang App Users Rebound After Four Months... GS Shop Achieves Double-Digit Growth

WiseApp Retail Comprehensive Mall App MAU Statistics

Coupang Rebounds with 33.45 Million Users in March, Up 1% from Previous Month

Three-Month Decline After Personal Information Leak Incident Ends with Recovery

The number of Coupang application (app) users, which had been declining following a personal information leak incident, rebounded for the first time in four months.

According to WiseApp Retail, a retail analytics service, the monthly active users (MAU) of the Coupang app last month reached 33,446,355, up 1% from 33,120,343 in the previous month.

A Coupang center in Seoul. Photo by Yonhap News Agency

After the large-scale personal information leak at Coupang was revealed at the end of November last year, the number of Coupang app users declined for three consecutive months from December to February of this year, but has now returned to an upward trend.

Aliexpress ranked second with approximately 8,699,000 users, an increase of 4.6% from the previous month. Temu came in third with 8,172,000 users, up 3.7% month-on-month, followed by Naver Plus Store (7,950,000 users, up 5.9%) and 11st (7,590,000 users, up 2.6%).

Among the eight comprehensive mall apps included in the survey, GS Shop saw the largest increase in users, rising 15.7% from the previous month to 2,890,000 users. Gmarket was the only one among the eight apps to record a decline, with a decrease of 0.4%.

WiseApp Retail estimates and publishes app user numbers based on panel-derived statistical data.

This content was produced with the assistance of AI translation services.