CJ ENM Korea-Japan Joint Group "High Princess" Signs Global Deal with Warner Music
The rookie hip-hop group High Princess (H//PE Princess) is teaming up with Warner Music Group to expand into the global market.
On April 1, Chapter I—a joint venture established by CJ ENM and the Japanese advertising group Hakuhodo—announced that it had signed a contract with Warner Music Group to facilitate the global activities of its affiliated group, High Princess.
High Princess was formed through Mnet’s Korea-Japan joint project “Unpretty Rapstar: Hip-Hop Princess.” The group is co-managed by Chapter I and the hip-hop label Amoeba Culture. Warner Music Group plans to provide comprehensive support for High Princess’s activities in Asia as well as global markets.
The title track of High Princess’s debut album was produced by the artist Gaeko. Building on their musical identity, High Princess aims to grow into a new role model. A CJ ENM representative said, “Please pay attention to this group, which is poised to reach the global stage through collaboration with a talented music label.”
Masahiko Yamada, CEO of Chapter I, stated, “We are delighted to have signed this contract with Warner Music Group,” adding, “This partnership will create significant synergy.” Lofai Lo, President of Asia-Pacific (APAC) at Warner Music, commented, “By leveraging our global network and marketing capabilities, we look forward to building a long-term career together.”
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High Princess consists of seven members: Coco, YSY (Yoon Seoyoung), Yuju, Doi, Lino, Nico, and Sujin.
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