HybeLab to Go Public in Second Half of Next Year, Selects SK Securities as Lead Underwriter

HybeLab, a next-generation customer experience (CX) based artificial intelligence (AI) technology company, is preparing for an initial public offering (IPO).

SK Securities has been selected as the lead underwriter for HybeLab's initial public offering (IPO). CEO Jonghyuk Seo of HybeLab (left) and Head Jongho Lee of SK Securities are taking a commemorative photo. HybeLab

On March 27, HybeLab announced that it has selected SK Securities as the lead underwriter for its IPO. The company aims to go public on KOSDAQ in the second half of next year.

With the underwriter now selected, HybeLab will accelerate preparations for its listing, focusing on enhancing corporate value, improving its financial structure, and strengthening its business portfolio. To this end, the company recruited Jeongjae Park, former CEO of ITCEN Global and an expert in IPOs and mergers & acquisitions (M&A), as Chief Financial Officer (CFO) last year.

HybeLab plans to leverage this listing opportunity to further strengthen its technological competitiveness and accelerate business expansion. Since its establishment in 2012, HybeLab has established itself as an agency specializing in web and mobile service development and digital marketing. The company has carried out projects for major conglomerates such as Samsung Electronics and Hyundai Motor, maintaining 15 consecutive years of profitability. As of 2024, its sales reached 48.8 billion won, with an operating profit of 4.8 billion won.

Currently, HybeLab is pursuing AI transformation (AX) by integrating AI technology into its operations. Its AI solutions include 'AVIKO,' which enables integrated management of generative AI models for enterprises, and 'DToCJ,' a platform that analyzes user behavior to personalize screen layouts and other elements.

Jonghyuk Seo, CEO of HybeLab, stated, "Our goal is to make it easy for all companies to adopt AI and achieve results. In the second half of this year, we plan to commercialize these two solutions and use this as a foundation to enhance corporate value."

This content was produced with the assistance of AI translation services.