Public Home Shopping Appoints Former Home&Shopping CEO Iilyong Lee as New CEO (Comprehensive)
New CEO Appointed at March 26 Shareholders' Meeting
Ending a 1.5-Year Leadership Vacancy
Public Home Shopping has appointed Iilyong Lee, former CEO of Home&Shopping, as its new CEO. With this appointment, the company has put an end to the leadership vacuum that persisted for one year and six months following the resignation of former CEO Cho Sung-ho in September 2024. The new CEO, Lee, begins his term with the challenging task of resolving numerous pending issues, including the introduction of a data-driven home shopping channel (T-commerce) dedicated to small and medium-sized enterprises.
On the afternoon of March 26, Public Home Shopping held a general shareholders' meeting and confirmed the appointment of Iilyong Lee as the new CEO. The CEO’s term is three years. In December 2025, Public Home Shopping began the recruitment process for a new CEO by announcing the position through the Executive Recommendation Committee. The committee selected three final candidates through document screening and interviews, and Lee was ultimately appointed at the shareholders' meeting on this day.
The shareholders of Public Home Shopping, consisting of the Korea Small and Medium Venture Business Distribution Agency, NongHyup Agribusiness Group, and National Federation of Fisheries Cooperatives, appear to have highly valued Lee’s expertise in the home shopping sector. Lee graduated with a degree in Public Administration from Hanyang University and studied business administration at the Korea National Open University Graduate School. He is currently pursuing a doctorate in Venture Investment and Finance at Hoseo University Graduate School of Venture Studies. In the home shopping industry, he has served as Head of Support and Broadcasting Divisions at Lotte Home Shopping, Head of Sales Division at Lotte Shopping E-commerce Division, and Head of Sales at Home&Shopping, eventually becoming its CEO. He is regarded as an industry expert with comprehensive experience in sales, broadcasting, and support within the home shopping sector.
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With this appointment, Public Home Shopping has welcomed a new leader after one year and six months. Early last year, Public Home Shopping narrowed down its pool of candidates through an open recruitment process, but controversy arose when individuals with no experience in the home shopping industry, including a former member of the National Assembly, were included, resulting in the rejection of the candidates at the shareholders’ meeting. The new CEO, Lee, is expected to address various pressing issues, such as the introduction of T-commerce dedicated to small and medium-sized enterprises and improving profitability, based on his expertise in the home shopping sector. Unlike live TV home shopping, T-commerce digitizes and repeatedly broadcasts pre-recorded product content, allowing additional sales to be generated using the existing home shopping infrastructure.
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