Suncheonman National Garden Captivates Gen Z with "Gardenmung"... A New Paradigm in Wellness Tourism

Leading the Way in Social Wellness by Blending Knitting, Reading, and Rest
Pre-registration Closes Rapidly Amid Explosive Interest
Building a Stay-Type Tourism and Local Economic Ecosystem

Suncheonman National Garden is presenting a new type of wellness tourism in South Korea, drawing an enthusiastic response from Millennials & Gen Z and tourists through its latest lifestyle trend-based program, "Gardenmung."

Gardenmung Poster at Suncheonman National Garden. Provided by Suncheon City

As "social wellness"—the pursuit of physical and mental health through connections with others—emerges as a new trend, Suncheon City is garnering attention by introducing a distinctive program that combines this concept with garden-centered content.

Set to take place on March 28 and 29 in the Gaeulgil Square area of Suncheonman National Garden, "Gardenmung" is an emotional wellness program that adds the element of "mung" (rest and contemplation) to activities like knitting and reading, and is divided into "Ttugaemung" (knitting-mung) and "Geulmung" (reading-mung). Interest in the event is soaring, as evidenced by the rapid closure of the pre-registration for 200 participants.

"Ttugaemung" features a group knitting session for 100 people, complemented by yarn sharing, a showcase of works, and interactive chat spaces, all forming participatory content. "Geulmung" offers a curated selection of 100 books, book exchange sessions, sentence copying, and the "Forest of 100 Sentences," providing a heartfelt reading experience.

The program stands out for its role in boosting the local economy as well. Part of the participation fee is refunded as the Suncheon Love Gift Certificate, naturally encouraging visitors to spend in the local marketplace and creating a virtuous cycle that enables both the garden and the city to grow together.

This edition of "Gardenmung" is expected to evolve the garden from a mere sightseeing spot into a "stay-type wellness platform" where people connect with one another, and experiences expand into the local community.

An official from the city stated, "The core of this program is to create a virtuous cycle in which experiences in the garden connect people and, in turn, link back to the local community. We will continue to develop trendsetting garden content and further establish Suncheonman National Garden as South Korea’s leading wellness tourism destination."

This content was produced with the assistance of AI translation services.