Cultural Heritage Administration and Shinsegae to Jointly Produce Digital Content Featuring National Heritage

Broadcast via Shinsegae Square and More
Development of Products Linked to National Heritage Programs

The Administrator of the Cultural Heritage Administration and Shinsegae will sign a business agreement at 2:00 p.m. on March 26, 2026, at Changdeokgung Palace in Seoul to collaborate on the preservation and promotion of national heritage. The two parties will jointly produce digital content featuring national heritage and broadcast it through large digital billboards such as Shinsegae Square. They will also develop products linked to programs utilizing national heritage.

Since 2004, the two sides have conducted pilot projects together and developed a close working relationship. They broadcasted 3D videos of 'Bronze Dragon' and 'Cheonmado' in succession on the giant electronic billboard at the main branch of Shinsegae Department Store in Seoul, and operated on-site visits to natural heritage sites in conjunction with the travel program 'Local Is Shinsegae.'

An official from the Cultural Heritage Administration stated, "We will continue to expand public-private partnership models that enhance the cultural and economic value of our heritage."

This content was produced with the assistance of AI translation services.