Handys Achieves First Profit with 77 Billion Won in Sales, Up 6.2% Year-on-Year

Net Profit of 2 Billion Won
AI-Driven Technological Innovation

Handys, an operator of residence hotels, announced on March 26 that it recorded sales of 77 billion won in 2025, up 6.2% from the previous year, and a net profit of 2 billion won, turning a profit for the first time since its founding. The company also posted a positive EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of 4.3 billion won, marking its second consecutive year of positive EBITDA.

This performance is interpreted as the result of strengthening its fundamentals despite a difficult environment, in which the supply of new residential accommodation facilities sharply decreased due to a downturn in the real estate market. As of the end of last year, Handys operated 27 branches nationwide with 3,700 rooms, maintaining a similar scale to the previous year. The main driver of profitability was the qualitative improvement of its sales structure.

In 2025, Handys’ accommodation division generated sales of 67.3 billion won, up 11% from the previous year, while revenue through its self-developed Urbanstay application reached 7.5 billion won, more than doubling year-on-year. Notably, B2B (business-to-business) sales targeting corporate clients also rose by 43% year-on-year, significantly contributing to improved profit margins. The company explained that, despite a challenging external environment where growth in scale is not easy, it was able to improve its cost efficiency and create stable revenue channels through qualitative restructuring.

Handys attributes these changes to its data- and artificial intelligence (AI)-based operational capabilities. Unlike conventional hotels, which typically require about 25 staff to manage 150 rooms, Handys has achieved high customer satisfaction by managing the same scale of rooms with around five staff through standardization and operational automation.

Handys is expanding its business beyond accommodation to include residential services. Last year, the company launched the short-term rental platform ‘Plat Life’ and plans to actively expand its short-term rental services this year. In addition, Handys aims to expand its proven business model overseas through partnerships with various international companies.

Seungho Jeong, CEO of Handys, said, “Last year, Handys not only achieved top-line growth but also refined its profit structure to a new level. This year, our goal is to establish a more stable and sustainable growth foundation through AI-based operational advancement, strengthening channel competitiveness, and expanding our business from accommodation to residential services.”

This content was produced with the assistance of AI translation services.