Treecell Launches in Warehouse-Style Wellness Platform "Pharmasquare"

Expanding Consumer Touchpoints Through New Forms of Offline Distribution Channels

L&P Cosmetic’s haircare brand Treecell announced that it has officially launched in Pharmasquare, a warehouse-style wellness platform.

Pharmasquare is a warehouse-type health and beauty (H&B) store that officially opened its first location in Hanam, Gyeonggi Province, on March 21. It offers a new wellness experience by bringing together health supplements, beauty products, pet products, and a pharmacy in one space. Customers can directly try products across various categories and purchase them at reasonable prices. During its three-month soft opening, Pharmasquare received an enthusiastic response from customers, and additional major stores are scheduled to open in locations such as Gimpo and Cheongna within the first half of this year.

Treecell is showcasing a diverse range of haircare products, including the ‘Anti-Dandruff Shampoo’ formulated with a proprietary dandruff-relief ingredient, the new ‘Triple Layered Hair Mist,’ the ‘Triple Bonding Treatment’ that strengthens proteins using patented technology, the water-type ‘Forte Ampoule Treatment’ for severely damaged hair, and the ‘Recovery Oil Essence’ blended with eight natural oils.

By officially launching in Pharmasquare, Treecell is expanding its sales channels into the increasingly popular offline wellness platform sector, providing an opportunity to raise brand awareness among a broader range of customers.

The Treecell representative stated, “Our entry into Pharmasquare is not only an expansion of offline distribution channels, but also a valuable opportunity to further promote our brand to international customers,” adding, “We plan to actively grow the brand through discounts and various promotions in the future.”

This content was produced with the assistance of AI translation services.