Shinsegae Casa's "JAAH" Opens First Official Store at Starfield Hanam

Additional Stores Planned to Open in the Second Half of the Year

Shinsegae Casa announced that its women's fashion brand "JAAH" will open its first official store at Starfield Hanam on March 25.

The company explained that the "JAAH Starfield Hanam Store" is significant not only as an expansion of sales channels but also as the brand's first offline space, where customers can experience its identity in a multidimensional way.

Located on the second floor of the building, which is home to a concentration of fashion brands, the store aims to expand its touchpoints with key customer groups, including young women, and to strengthen brand visibility through a large exterior exposure area.

Exterior view of Starfield Hanam branch. Shinsegae Casa

The store layout features curved pathways and open spaces, designed to create a styling experience that naturally evolves throughout the day. The concepts that JAAH pursues—"AM to PM," "Mix & Match," and "MIXFIT"—are visually expressed throughout, allowing customers to move through the space, discover, and combine styles that suit their daily lives in an immersive brand environment.

JAAH plans to further expand its offline channels this year to reach new customers. In the first half of the year, pop-up stores are scheduled to open in key locations in Seoul and the greater metropolitan area, including Gangnam, Yongsan, and Pangyo. In the second half, the company intends to continue expanding its offline presence, focusing on department stores.

A representative from JAAH stated, "Starting with this first official store, we plan to drive brand growth by continuously expanding our offline channels."

This content was produced with the assistance of AI translation services.