[Market Highlight] HYBE Drops 14% in Early Trading After BTS Concert
The stock price of HYBE dropped by more than 14% in early trading after BTS wrapped up their comeback concert at Gwanghwamun.
![[Market Highlight] HYBE Drops 14% in Early Trading After BTS Concert](http://www.asiae.co.kr/news/img_view.htm?img=2026032010413183692_1773970890.jpg)
As of 9:58 a.m. on March 23, HYBE was trading at 295,500 won, down 48,500 won or 14.10% from the previous day.
It is analyzed that investor sentiment has weakened due to profit-taking, as events that had heightened market expectations—such as the release of BTS’s new song and the Seoul Gwanghwamun concert—have concluded.
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Previously, on March 21, starting at 8 p.m., BTS held their comeback concert for about one hour at Gwanghwamun Square. According to government estimates, around 40,000 people attended, while HYBE, the organizer, estimated the crowd at 100,000.
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