Ildong Pharmaceutical's "Aronamin" Ranks No. 1 in Korea Management Association Brand Power for 13 Consecutive Years

Aronamin, the active vitamin supplement brand from Ildong Pharmaceutical, has ranked first for the 13th consecutive year in the comprehensive supplement category of the "Korea Brand Power Index (K-BPI)" survey, organized by Korea Management Association Consulting (KMAC).

The "K-BPI" is an index that measures the brand power of products, services, and companies across various industries representing Korean consumer life. Korea Management Association Consulting selects and certifies these brands through consumer surveys and evaluations.

This year's survey was conducted from October of last year to January of this year, targeting over 13,500 consumers aged 15 to under 60 living in Seoul and six major metropolitan cities, using one-on-one individual interviews.

According to the survey results, Aronamin ranked first in all detailed indicators of brand awareness, which refers to the degree of recognition or recall of a specific brand within a certain category, including first awareness, unaided awareness, and aided awareness.

Additionally, Aronamin received high scores in detailed evaluations related to brand loyalty, which measures the degree of affinity or attachment consumers feel toward a particular brand, including brand image, likelihood of purchase, and preference.

Ildong Pharmaceutical stated that this achievement is the result of consistently highlighting the unique properties and benefits of active vitamins such as fursultiamine contained in Aronamin, as well as ongoing marketing strategies that reflect market trends and consumer needs.

Ildong Pharmaceutical offers a diverse "Aronamin Series," including Aronamin Gold, Aronamin Gold Premium, Aronamin Silver Premium, Aronamin C Plus, and Aronamin Emax Plus, tailored to different product concepts, usage purposes, ingredients, and dosages.

This year, as part of its brand expansion and segmentation strategy, the company plans to launch two new products, Aronamin Gold One and Aronamin Gold Active, and to focus on brand campaigns and marketing activities targeting the pharmacy market, leveraging Aronamin's identity as both a pharmaceutical product and a fatigue recovery supplement.

This content was produced with the assistance of AI translation services.