Full-Scale Efforts to Overcome Unstable External Environment

Korea South-East Power has established an Emergency Management Task Force (TF) to proactively respond to unstable external environments such as the Middle East conflict and the rapidly changing energy market, and has decided to actively pursue profitability improvement.

Group photo of Emergency Management Task Force attendees.

Group photo of Emergency Management Task Force attendees.

View original image

On March 18, Korea South-East Power announced that it held an Emergency Management TF meeting at its Jinju headquarters in South Gyeongsang Province, attended by Acting President Cho Younghyuk, key executives, and relevant managers.


This organizational move was initiated to proactively secure financial stability and establish sustainable growth drivers amid rising external uncertainties, such as declining System Marginal Price (SMP) leading to reduced sales and fluctuations in raw material prices.


According to Korea South-East Power, the recent energy market has become increasingly volatile due to cost pressures from external geopolitical instability and falling sales prices. In response, the company has decided to fundamentally reassess its existing management strategies and set the achievement of a net profit surplus as its top priority by implementing rigorous self-help measures. To this end, it has also established ten major improvement initiatives.


The company’s key strategic directions include maximizing the efficiency of power generation facility operations to enhance sales competitiveness and focusing on company-wide cost efficiency through economical fuel procurement and fixed cost reduction.


In particular, the Emergency Management TF, directly led by the acting president, will operate core subcommittees for power sales, fuel costs, fixed costs, and investment project management to monitor external risk factors in real time. Through this, the company plans to strengthen the execution of action plans and thoroughly assess potential risks, accelerating the normalization of management.



Acting President Cho Younghyuk stated, "We will quickly identify rapidly changing energy market trends and focus all our efforts on improving profitability to overcome the management crisis at an early stage." He emphasized, "Even in a challenging business environment, we will prioritize safety first management and fully commit to fulfilling our core public role of supplying stable electricity."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing