Samsung Electronics Achieves No. 1 Global Sales in Commercial Displays for 17 Consecutive Years

35.2% Market Share Based on Sales Volume in Last Year's Q4, According to Omdia Report
Lineup Expands with "Spatial Signage" and More

Samsung Electronics has achieved first place for 17 consecutive years in the global commercial display market.

According to Omdia's "Public Display Report for Q4 2025," released by the global market research firm on March 19, Samsung Electronics recorded a 35.2% market share in the global commercial display market in 2025 based on sales volume.

Notably, the company set a new record by selling more than 2.5 million commercial display units last year. Samsung Electronics' commercial display products include smart signage, electronic whiteboards, and business TVs.

Samsung Electronics has led the commercial display market by launching new products such as "Spatial Signage," expanding its market presence, and introducing next-generation displays like the "Samsung Color E-Paper," thereby broadening its product lineup.

Spatial Signage features Samsung Electronics' proprietary "3D Plate" technology, which creates a three-dimensional effect as if there is an additional space inside the screen, all within a slim 52mm design. The 85-inch model is currently available, and Samsung Electronics plans to expand the "Spatial Signage" lineup to various sizes in the future.

Samsung Electronics has achieved first place in the global commercial display market for 17 consecutive years. Samsung Electronics.

Spatial Signage has been recognized for its technology and innovation at major global awards, including the Innovation Award in the Enterprise Technology category at "CES 2026," the Product category at the "iF Design Award 2026," and six categories at "ISE 2026."

The ultra-low-power display "Samsung Color E-Paper" recently expanded its lineup with a new 13-inch model, which is comparable in size to an A4 sheet of paper, following the existing 32-inch version. The 13-inch Color E-Paper is the world's first display to utilize a bio-resin based on plant-derived plankton oil. Through this material innovation, the carbon emissions generated during the manufacturing process have been reduced by more than 40% compared to conventional petroleum-based plastic materials. Samsung Electronics plans to continue expanding the application of innovative bio-resin materials across its Color E-Paper lineup.

In addition to hardware, Samsung Electronics is also strengthening its solutions business, providing an integrated digital signage experience that connects devices and solutions. The company’s dedicated commercial display solution, "Samsung Visual eXperience Transformation (Samsung VXT)," supports a variety of functions such as remote device management, real-time monitoring, and easy content creation and operation. Through Samsung VXT, customers can remotely manage various types of screens installed in stores worldwide and easily create and distribute promotional content using the VXT's built-in content creation features or apps.

Furthermore, an AI-based content creation app "AI Studio," which enables users to easily create video content for signage using just a single photo, will be added next month. With this feature, users can simply input a product image and a desired prompt to generate videos optimized for signage displays.

Hyoungjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics, stated, "Ranking first in the global commercial display market for 17 consecutive years is the result of our swift response to the changing business environment and the needs of B2B customers. We will continue to deliver the highest value to our customers by offering products and solutions optimized for diverse commercial spaces."

This content was produced with the assistance of AI translation services.