Kim Kimoon, President of the Korea Federation of Micro Enterprise, Seeks to Expand Entry of Outstanding Korean SMEs into the U.S. Market from Las Vegas

Operation of Group Pavilion at ASD Market Week, the Largest Consumer Goods Exhibition in North America
Reviewing the Hosting of the 'K-Goods Fair' Through the Establishment of a Large-Scale Korean Pavilion

The Korea Federation of Micro Enterprise announced on the 18th that it organized and dispatched a group exhibition hall at the 'ASD Market Week' held at the Las Vegas Convention Center in the United States. ASD Market Week is the largest consumer goods exhibition in North America, held every March and August in Las Vegas. Each event attracts about 30,000 distribution buyers from the United States and Central and South America.

The Korea Federation of Micro Enterprise operated a group pavilion at this exhibition, featuring 15 outstanding domestic small and medium-sized enterprises (SMEs), and showcased a variety of products such as K-beauty, K-food, and K-goods. In particular, this participation also served as a preliminary survey to consider holding the 'K-Goods Fair'—which the federation is jointly promoting with the Federation of Korean American Chambers of Commerce (FKACC)—in conjunction with the ASD exhibition in August.

Kim Kimoon, President of the Korea Federation of Micro Enterprise (ninth from the left), is attending the "ASD Market Week" held at the Las Vegas Convention Center in the United States and posing for a commemorative photo. Korea Federation of Micro Enterprise

The federation's delegation toured not only the SME group exhibition but also the entire exhibition hall, directly assessing the competitiveness of participating companies, the composition of buyers, and the atmosphere of on-site consultations. At a meeting with Emerald X, the organizer of ASD, key officials including President Herve Sedky, CEO Issa Jouaneh, and Vice President Carolyn Sprouse attended and expressed their willingness to cooperate in expanding Korean SMEs' entry into the U.S. market. In particular, President Herve Sedky showed great interest in Korean traditional culture such as hanbok and in K-culture. He stated that if Korean SMEs request specific buyers in advance for the August exhibition, the organizer will make every effort to secure them.

The federation announced plans to establish a large-scale Korean pavilion at the August ASD exhibition and discussed support measures from the ASD side, including pre-marketing, inviting and matching influential buyers, to help participating SMEs achieve tangible results.

Kim Kimoon, President of the Korea Federation of Micro Enterprise, stated, "The United States is a country with a large market and a strong ripple effect into the global market, so there is high demand from SMEs to enter the market. According to a federation survey, 93% of SMEs currently engaged with the United States wish to expand their exchanges."

President Kim added, "Since ASD is a leading consumer goods exhibition attended by many distribution buyers from the United States and Central and South America, we will do our utmost to prepare for the 'K-Goods Fair' in conjunction with the August ASD exhibition and further expand the entry of outstanding Korean SMEs into the Americas market."

This content was produced with the assistance of AI translation services.