Capture Southern China Tourists! Gyeongbuk Culture and Tourism Corporation Participates in Hong Kong and Shenzhen Roadshow

Gyeongsangbuk-do Province and Gyeongbuk Culture and Tourism Corporation (President Kim Namil) promoted tourism in Gyeongbuk to the local travel industry by participating in the K-Tourism Roadshow held in Hong Kong and Shenzhen, China, over two days on March 11 and 12.

This roadshow, organized by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization, aimed to strengthen networks with the travel industries of Hong Kong and Shenzhen in Guangdong Province, China, and to establish a foundation for increasing demand for travel to Korea.

Gyeongbuk Culture and Tourism Corporation is participating in roadshows in Hong Kong and Shenzhen, China to promote.

Approximately 120 local tourism industry officials attended the roadshow in Hong Kong, where the Corporation introduced Gyeongbuk’s leading tourism resources—including experiential tourism products—to major travel agencies and global online travel agency (OTA) representatives, and held discussions for tourism product development.

At the Shenzhen roadshow, which drew around 250 participants, the Corporation presented Gyeongbuk tourism content aimed at the southern China market through a regional tourism briefing session, highlighting UNESCO World Heritage sites and night tourism experiences.

In particular, the Corporation built consensus with the local tourism industry by emphasizing the commonalities between Shenzhen, the host city of the 2026 APEC Summit, and Gyeongju, the host city for the 2025 APEC Summit. The Corporation highlighted the potential to expand Gyeongbuk tourism content into overseas markets by leveraging the APEC legacy, and also actively proposed the development of Korea-China linked tourism products in conjunction with the APEC events, stressing the potential for expanding tourism exchanges.

President Kim Namil stated, "Hong Kong and Shenzhen are core outbound markets in southern China, with high demand for travel to Korea. Moving forward, we will actively utilize the legacy of Gyeongju, the 2025 APEC host city, and continuously promote Gyeongbuk’s unique and differentiated content to strengthen our strategy for the southern China market."

This content was produced with the assistance of AI translation services.