Sokcho City and Korea University Join Forces for Data-Driven Administrative Innovation... Establishing Standards for AX Administration

Sokcho City Signs Cooperation Agreement with Korea University

City Demonstrates 26.9 Billion Won Tourism Consumption Impact

Strengthening Citizen-Centered Policies Through AI Integration

Accelerating Smart City Development With Tailored Policy Initiatives

Sokcho City in Gangwon Province is partnering with Korea University to drive policy innovation through data-driven administration and AI transformation (AX: AI Transformation).

Sokcho City and Korea University Government Studies Institute signed a "Data-Driven Policy Research and AX Administrative Innovation Cooperation Agreement" at Korea University on the 16th. Provided by Sokcho City

On March 16, Sokcho City and the Korea University Government Studies Institute signed a "Data-Driven Policy Research and AX Administrative Innovation Cooperation Agreement" at Korea University. This agreement aims to combine Sokcho City's administrative data with Korea University's policy analysis capabilities to scientifically analyze local issues and identify effective policy models.

Solving Local Issues with Data... Sokcho City Establishes Standards for 'AX Administration'

Over the next two years, the two institutions will jointly carry out projects including: ▲ standardization and quality management of data on cities, tourism, and festivals ▲ analysis of mobility patterns ▲ resolving local issues such as price gouging based on regional data ▲ establishing AX-based administrative innovation strategies.

In particular, the Korea University Government Studies Institute will not only handle data analysis and policy model design, but will also provide professional consulting by operating digital competency training programs for Sokcho City officials.

Demonstrating Results: Analysis of 7.5 Billion Won Spending Impact from Psy's Concert and Other Achievements in Data-Driven Administration

Sokcho City has already demonstrated the effectiveness of data-driven administration through its collaboration with the Korea University Digital Innovation Research Center. For example, during the "2025 Psy Water Show," a detailed analysis revealed that over 7.5 billion won in consumer spending was generated in just one day, with 88% of visitors coming from outside the city. These results were reflected in policy decisions and garnered significant attention.

In recent analyses as well, Sokcho City has maintained leading indicators in Gangwon Province, ranking first in tourism consumption growth (an increase of approximately 26.9 billion won) and first in the number of tourists per resident (326 people), further confirming the value of data-driven policy design.

Mayor Lee Byungseon: "Data and AI-Based Administrative Innovation... Policies That Citizens Can Truly Feel"

In January, the city also signed a business agreement with the Seoul AI Foundation, steadily expanding the foundation for administrative and policy innovation integrating data and AI technology. Building on this, the latest agreement aims to move away from policies based on vague experience and instead process and analyze the extensive data held by the administration to develop practical policies that meet citizens' needs and attract tourists.

Lee Byungseon, Mayor of Sokcho City, stated, "Data and artificial intelligence technologies will be the core foundation for future administrative innovation. If we correctly interpret and utilize the data held by the administration, we can more clearly identify the policies that citizens truly need." He added, "With this agreement, we will more precisely analyze issues across the city, tourism, and the local economy, create customized policies that citizens can experience directly, and accelerate the development of a smart, data-driven Sokcho."

This content was produced with the assistance of AI translation services.