Paris Baguette Launches a Surge of U.S. Store Openings Early This Year... The Rise of 'K-Bakery'

Paris Baguette Adds 8 New Stores in the U.S. This Year
Currently Operates 281 U.S. Locations; Plans to Exceed 400 in 2024
Tous Les Jours Reaches 190 Stores, Aiming for 1,000 Nationwide by 2030

Paris Baguette has embarked on an aggressive expansion in the U.S. market this year. The two leading K-bakery brands, Paris Baguette and CJ Foodville’s Tous Les Jours, are strengthening their store networks in North America to boost profitability beyond the slowing domestic market. Both companies are also accelerating their territorial expansion by establishing local production facilities, such as bakeries, in the region.

As of the second week of March 2026, Paris Baguette operated 281 stores in the United States, according to the bakery industry. In just over two months since the beginning of the year, the company has opened eight additional stores. Paris Baguette is expanding not only in major U.S. cities such as Los Angeles, San Diego, Las Vegas, and New York, but also into new regions including Florida, Kansas, and Ohio. The Paris Baguette North America social media page posts weekly updates on new store openings.

An official from Paris Baguette stated, "Last year alone, we signed over 100 lease contracts and around 300 development agreements. Based on this, we plan to open more than 150 new stores across North America, including the United States and Canada, this year, increasing our total number of outlets to over 400." Currently, Paris Baguette operates 15 stores in Canada.

Tous Les Jours is also accelerating its store expansion this year. The company added about 40 stores in 2025, bringing its total number of outlets to around 190 by the end of last year. The number of Tous Les Jours stores has been growing, from 110 in 2023 to 150 in 2024, and then to approximately 190 last year.

Both Paris Baguette and Tous Les Jours are making all-out efforts to expand their stores, with plans to increase their number of outlets in the U.S. to 1,000 by 2030.

In particular, both companies are building bakery production plants in the United States to strengthen their foundations. Until now, both companies sold bread made from Korean-imported frozen dough, or produced certain items locally when export was not possible. By directly manufacturing and supplying products from local plants, they expect to secure supply stability and reduce costs related to logistics and tariffs, thereby increasing profitability.

Recently opened Paris Baguette Annapolis store in Maryland, USA (Photo by Paris Baguette North America SNS)

Tous Les Jours was the first to secure a local production facility. At the end of 2025, Tous Les Jours completed a 90,000-square-meter bakery plant in Gainesville, Hall County, Georgia, equipped with automated facilities capable of producing over 100 million products annually, including frozen dough and cakes. A Tous Les Jours official explained, "Since officially starting operations this year, the plant is running stably. We are gradually increasing its operating rate to meet demand, and if utilization rises further, we expect to be able to supply all stores throughout North America."

Paris Baguette is constructing a 28,000-square-meter bakery plant in Burleson, Texas, with an investment of 290 billion won. The company purchased the land in 2024 and held a groundbreaking ceremony in August 2025. The initial 17,000-square-meter production facility is scheduled to be completed and operational by 2027, with a second phase of construction set for completion by 2030. The factory will produce 500 million products annually to supply stores across the U.S. Paris Baguette has signed an agreement with the local government to receive a subsidy of 20 billion won for the construction of the bakery plant. As a result, the company is expected to hire at least 450 full-time employees locally and operate the facility as a food manufacturing and distribution center for a minimum of five years after completion.

Recently opened Tous Les Jours direct store at Madison Square Park in Manhattan, New York, USA (Photo provided by CJ Foodville)

With growing interest in K-bakery in the United States, both companies are rapidly establishing their store and production infrastructure. Industry experts note that the brands are succeeding in localizing by offering a wider variety of products than local bakeries and introducing a unique sales method where customers select items directly from trays—distinctive features of K-bakery.

According to Paris Baguette, its U.S. business revenue grew from 183 billion won in 2021 to 350 billion won in 2022, and continued its growth trajectory to reach 585 billion won in 2025, a 30% increase over the previous year. CJ Foodville’s consolidated U.S. revenue rose from 36.8 billion won in 2019 to 137.3 billion won in 2024, nearly quadrupling over five years, with the company recording profits for seven consecutive years.

This content was produced with the assistance of AI translation services.