S-Oil Renovates Mapo Headquarters Signboard... "Under the Warm Spring Sunshine"

Lines from Jeong Yeonbok’s Poem “The Smile of Wildflowers” Displayed
Connecting with the Local Community Through Seasonal Signboard Messages

S-Oil has newly renovated the signboard at its headquarters in Mapo-gu, Seoul to welcome spring.

The signboard at S-Oil Mapo Office has been newly updated. Provided by S-Oil

S-Oil announced that it has posted new lines from the poem "The Smile of Wildflowers" by poet Jeong Yeonbok on the exterior signboard of its Mapo headquarters. The signboard features verses capturing the warm atmosphere of spring, along with an image of a green field and yellow wildflowers.

The company explained that, through these words, it aims to convey a message of hope, wishing that citizens can discover small moments of hope in their daily lives, just like little wildflowers blooming under the warm spring sun. The intention is to bring vitality and comforting warmth to citizens passing through Gongdeok Five-way Intersection in Mapo.

S-Oil has been operating the signboard on the exterior wall of its Mapo headquarters since 2016. By selecting and posting poems and phrases that suit the seasons, the company delivers messages of comfort and hope to local residents and continues to communicate with the local community.

An S-Oil representative said, "We selected this verse so that anyone passing in front of the Mapo headquarters can feel and relate to the mood of spring," adding, "We will continue to share warm messages with citizens through the headquarters signboard and practice ESG management that communicates with the local community."

This content was produced with the assistance of AI translation services.